There are basically ways to answer the question of How to get more Facebook likes, increase your reach and increase engagement. But the two often go hand in hand.
Expanding your reach means getting more attention to your content. The more people who see your post, the better the chances of getting likes.
Increased engagement means more likes from people who see them. When you craft content that your audience wants to see, you get likes more effectively than when you click on a post in the first place in your head.
Tips to help you master the art of getting more Facebook likes.
1. Start with a strong social marketing foundation
All parts of your social media presence benefit when you know what you're trying to accomplish on social media. Before arranging your next Facebook masterpiece, consider how the post can contribute to your overall marketing goals.
2. Know what your audience wants to see
In order for your audience to engage with your content, you have to spend some time figuring out what they like. Making decisions based on data in your specific context will help you publish posts that get more likes.
Fortunately, there are many tools that can help you analyze your data. You can mine data from all of Meta's social media platforms with Business Manager, Facebook's official analytics platform.
There are also third-party services like Hootsuite Analyze that integrate data analysis across all social media platforms.
3. Know when your audience is active
An easy way to get more likes on facebook is to post when your audience is most active. The algorithm still prioritizes the most recent content.
4. Stay up-to-date with Facebook trends
When you stay on top of the latest trends, you attract more attention. Facebook users are looking for content that is relevant to them.
Facebook Reels are the fastest growing format on the platform, and Facebook promotes them almost everywhere. Leverage the rise of Reels to get more likes from your short video content.
People are still using Facebook as a way to research brands. Hootsuite's 2022 Social Media Trends report found that 53% of 16-24 year olds use social media as their primary way of researching brands. Give users what they want by publishing content that includes your brand message.
5. Pin a popular post
Many of these tips boil down to "find what's doing well, then do more". You'll gain more visibility when you pin popular Facebook posts. This gives a post with a lot of likes a chance to get more.
6. Work with Facebook influencers
Brands are engaging with influencer marketing more than ever before. By 2022, two-thirds of U.S. social media marketers report using influencer marketing. Just three years ago in 2019, only half did.
7. Take advantage of cross-promotion
If you have a large following on other social channels, take advantage of it! Over 99% of Facebook users have accounts on other social media platforms.
Here are some tips that will help you increase your organic reach, but unfortunately organic reach on social media is declining. Without paid promotion, a brand’s posts would only be seen by about 5% of followers. But if you do choose to advertise, you can take advantage of Facebook's Detailed ad targeting to ensure your posts reach your ideal audience.